Built for the Exhibition
Industry. Nothing Else.
We are Plus 91 Design — a specialist exhibition design studio based in India, working with booth builders, exhibit agencies, and exhibitors across Europe, UAE, USA, and India. Everything we do is built around one idea: being the design department your team never had to hire.
12+ years of exhibition expertise. One focused studio. Zero compromise on quality.
Where It All Started
In 2013, Javed Mustafa walked into the exhibition industry as a 3D designer. He never looked back.
Over the next seven years, he worked his way through some of the most demanding projects in the business: designing exhibition stands for European markets at Insta Group, leading design teams, and eventually becoming Senior Visualizer at NeoNiche Integrated Solutions. He worked on international expos. He learned what booth builders actually need. And he saw the gap that no one was filling properly.
By 2020, the decision was clear. Seven years of expertise, hundreds of booth designs, and a deep understanding of how the industry worked. It was time to stop building someone else's vision and start building his own.
Plus 91 Design launched in June 2020 with a single, sharp idea: give exhibition teams around the world access to a dedicated design studio they could rely on, without the overhead of hiring in-house.
“I had 7 years of modular exhibition stand experience and I was wasting it. I knew I could build something better — for booth builders who needed a real design partner.”
— Javed Mustafa, Founder, Lead Visualizer & Entrepreneur, Plus 91 DesignFrom a single designer’s vision to
a global studio
Outsource Your Design Department
That's not just a tagline. It's the entire reason Plus 91 Design exists.
Booth builders and exhibit agencies don't always have the luxury of a full in-house design team. Hiring takes time. Training takes longer. And expo deadlines wait for nobody.
Plus 91 was built to solve that problem. Permanently. We plug into your workflow as a dedicated design partner, handling the creative and technical output behind the scenes, so you can focus on what you do best: building and delivering great exhibitions.
Specialist, Not Generalist
We only do exhibition design. That means sharper output, fewer errors, and faster revisions than a studio juggling ten different industries.
Build-Ready by Default
Every file we deliver is fabrication-friendly. Accurate dimensions, real material references, structural logic your team can work with directly. No guessing required.
Partners, Not Vendors
We work quietly in the background, making your team look good. No client-facing drama, no credit-seeking. Just clean, consistent design output.
Speed Without Shortcuts
We know what expo deadlines feel like. Our workflow is built to move fast without cutting corners. Both matter equally in this industry.
Every project we take on, regardless of size, market, or complexity, runs through the same structured process. It's how we stay fast, accurate, and consistent across every brief.
The People Behind the Designs
A focused team of specialists. Each one obsessed with exhibition design.
Javed Mustafa
Founder, Lead Visualizer
12+ years in exhibition design. Javed has led design teams, delivered for European clients, and built Plus 91 from the ground up. He oversees every project and sets the standard for every file that leaves the studio.
3D Visualisers
Our 3D team brings booth concepts to life: photorealistic renders, accurate layouts, and fabrication-ready files delivered with precision.
Graphic Visualiser
Sharp, brand-aligned graphics for panels, fascia, collateral, and event materials. Print-ready and built to spec.
3D Visualiser & Animator
From walkthroughs to motion graphics: immersive content that helps clients present and sell their booth concept before it's built.
System Infra & Video Editor
The backbone of the studio's operations and post-production, keeping everything running smoothly behind the scenes.
Digital Marketer & SEO
Making sure the right clients find Plus 91, and that when they do, the experience reflects the quality of the work inside.
Designed for the World's Exhibition Floors
Our clients are based across four continents. Our designs have shown up at expos in Europe, the Middle East, North America, and India, each one bui
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Netherlands
Our strongest European market. Dutch booth builders and exhibit agencies trust Plus 91 for consistent, build-ready designs that meet European fabrication standards. -
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United States
A growing market for Plus 91. American exhibitors and agencies work with us for fast, high-quality 3D concepts and full design packages. -
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Germany
Home to some of the world's largest trade shows: Messe Frankfurt, Düsseldorf, and more. Our German clients demand precision. We deliver it. -
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UAE
Dubai and Abu Dhabi's exhibition scene is fast-moving and brand-conscious. We support agencies and exhibitors across the Gulf with speed and quality. -
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India
Our home market, and a growing one. We work with Indian exhibit companies that need international-standard design support.
